![]() ![]() Unfortunately, in the US and Canada, and perhaps other countries, there was a time (kind of still is) where for various reasons, a BMW owner was considered an upwardly mobile person, and of course due to the fun in driving their BMWs most all of them had big grins on their faces. ![]() So, of course for any true enthusiast, there is no way that a BMW car could be called a 'beemer', so they were called 'bimmers'. Well as things would have it, a track slang developed, and the BMWs were usually referred to as 'beemers' and the BSAs were referred to as 'beesers'. In those days, BMW motorcycles were quite active in racing, and one of their competitors at the track was often the BSA bikes. The answer in part lies in knowing some BMW history and what came first.Īll real BMW enthusiasts know that BMW got a big start on two wheels, what many call the real BMWs. So just why is a BMW car called a 'bimmer' not a 'beemer' or 'beamer'? You will hear this term used incorrectly by many people.īitter - Another German car. Most people don't know this.īeamer/Beemer - proper accepted slang for BMW motorcycles. The advertising department used the roundel and BMW heritage in an attempt to increase sales of the new radial motors.Bimmer - proper accepted slang for BMW cars. This advertisement came at the beginning of the Great Depression, which coincided with BMW acquiring the license to build Pratt & Whitney radial aircraft engines. The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the Roundel in the rotating propellers. The design was not in any way connected with aircraft engines or propellers. The inner featured quadrants in the Bavarian Free State colors of blue and white - but in the opposed order - as it was illegal to use national symbols in a commercial trademark. ![]() It featured the circular design of the Rapp logo but with the letters BMW at the top of the outer ring. It was on 5 October 1917 that the BMW trademark was registered with the Imperial Trade Mark Roll under No. While we are correcting fallacies, I will bring up the BMW roundel, which is was NOT designed to look like a propeller, despite the public's belief as so. It's always helpful to have a little history behind an explanation. ![]() The model series are referred to as "Einser" ("One-er" for 1 series), "Dreier" ("Three-er" for 3 series), "Fünfer" ("Five-er" for the 5 series), "Sechser" ("Six-er" for the 6 series), "Siebener" ("Seven-er" for the 7 series).Īh, very informative. The initials BMW are pronounced in German. Although the distinction is arbitrary, the media, movies, and people still use the term "Beemer" to refer to the automobiles. As such, use of the word "Beemer" to refer to a BMW automobile is frowned upon by some BMW enthusiasts, because it is the term used for motorcycles. In the United States, the term "Bimmer" was later coined to refer (exclusively) to BMW automobiles. Over time, the term became closely associated with BMW motorcycles. The term "Beemer" started as a slang term for the acronym "BMW," adapted from the early-20th century British pronunciation of BSA (as /ˈbisə/ or /ˈbizə/), whose motorcycles were often racing BMWs. ![]()
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